Branding

Bradning

At the heart of my journey as a marketer lies a profound engagement with brand identity – a dynamic force that I've harnessed and sculpted across a spectrum of domains including museums, start-ups, and private technology enterprises. One of my proudest achievements encompasses the global branding endeavor, orchestrating the fusion of six acquired companies under one entity. This monumental feat involved crafting a compelling brand positioning and architecting a coherent brand hierarchy, breathing new life into each acquired brand while revitalizing their essence. Beyond these triumphs in strategic branding, my repertoire extends to cultivating thought leaders to challenging the perceptions of dated industries. The portfolio that follows serves as a testament to these accomplishments – a showcase of innovation.

At Sign In Solutions, a trailblazing tech start-up venturing into the Visitor, Identity, and Access Management space, I took the lead in managing a global branding project. Through close collaboration with an ad agency, we crafted a compelling brand positioning and architecture for six acquired companies, fueling their go-to-market strategy with a seamless blend of concept and design.

Alltrust Insurance

At Alltrust Insurance, my artistic skills merged seamlessly with marketing prowess, spearheading a refresh of their marketing and communications strategy. Collaborating with brilliant minds like copywriters and designers, we breathed new life into the brand, creating an enduring presence for this employee benefits and HR consulting firm.

Transflo

Embracing creativity at Pegasus Trans Tech, a technology company in the logistics industry, our marketing team embarked on the exciting journey of rebranding their Tranflo product lines. Through close collaboration with product teams, a color palette and tons of new content, we firmly reestablish Transflo's position as a market leader in the logistics industry.