Special Projects

Special Projects and Promotions

Go-to-Market Strategy for New Product

Spearheaded branding, research, and creative direction for a new telematic solution. The project included retail packaging, photoshoots, collateral materials, website content, advertising (AdWords, SEO, SEM), and go-to-market strategy. Examples of content are below. 

Retail Packaging

360-Degree Virtual Tour

Organized and managed 360-degree virtual tour for The Dali’s current site, allowing visitors to tour the interior and exterior of the museum. Take a tour of the museum here. 

The Dalí’s Montegrappa Pen Giveaway

The Dalí Museum partnered with Montegrappa, the oldest Italian manufacturer of fine writing instruments, to giveaway a limited edition, Salvador Dalí fountain pen (valued at nearly $5,000) to one lucky winner. The objective was to drive engagement and awareness for both organizations, resulting in over 1,000 entries, 500 social shares, and 3,000+ page visits. 

Dali Museum Buzz Feed Quiz

We also launched a Buzz Feed quiz "Team Dali Vs Team Picasso" that let users find out if they are more like the artist Salvador Dali or Palo Picasso resulting in 1,000+ page views, over 600 post likes, and reached 29,328 thanks to organic and paid post boost. 

Transflo Traveling Product Campaign

Organized and coordinated a two-week awareness campaign at ten major travel centers to promote new telematics product and educate consumers on government mandate. The campaign successfully reached with more than 1,500 drivers, increasing brand equity, and sales.